Glad to have you stop by. I like your partner more already He's right about that few of us question received knowledge critically. I want to examine this theme in other blog posts.

I'd be interested to know what does he do for a living. I assume it's related to training of some nature?

What may prove interesting to you, as a master NLPer, is that there is a structure to the myth of the 7%-38%-55% rule that makes it so enduring.

The simple answer is that it’s a “sticky” idea.

In the book Made to Stick, Chip and Dan Heath look at why some ideas become “sticky” and take root, and others fade. There are characterirtics that explain why some ideas persist, even though they are often blatantly ridiculous and false.

The distorted Mehrabian statistic shares three of the characterisics they identify: it’s simple; it’s unexpected; and it’s credible, i.e. it’s based on “scientific research”.